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Earth Hour and Billboards / Earth Hour in Los Angeles and Griffith Observatory

March 5, 2010

Contributed by Blogger Greg Wright – see Wright Thinking on this site:

Posted at https://www.myearthhour.org/contact on March 5, 2010:
 
EARTH HOUR AND BILLBOARDS  /  EARTH HOUR IN LOS ANGELES AND GRIFFITH OBSERVATORY
 
Hello Earth Hour.
 
I’ve participated in Earth Hour and the predecessor event, Lights Out Los Angeles, in 2007, ’08, and ’09.  I am a robust supporter of the intent and meaning of Earth Hour — hence my pair of question-suggestions regarding Earth Hour 2010 in Los Angeles, where I live:
 
 *  Will any billboards be de-illuminated in L.A. or in any other cities during Earth Hour?  The de-illumination of billboards, both ‘traditional’ and digital, would constitute a really visible (or, rather, ‘in-visible’!) contribution to a successful Earth Hour, and a feature of the event that would be greatly telegenic in televised and photographed news media coverage.  And billboard de-illumination during Earth Hour would make the important point that nighttime “light curfews,” on billboards and other illuminators, would be a good way to cut out unnecessary  carbon emissions and light pollution and blight. 
(I’m a member of the L.A.-based Coalitioon to Ban Billboard Blight: www.banbillboardblight.org.)
 
 *  In Los Angeles, the very best view of the city is that seen from the outdoor patio just outside the famed Griffith Observatory, which looks out on a panorama of central L.A. that extends from Downtown, to the southeast, to Hollywood, to the southwest.  A truly good news coverage of Earth Hour in L.A. would be achieved if a significant proportion of the businesses and homes situated in the nearer portion of the panorama seen from Griffith Observatory turned their lights out.  A geospatial strategy that targets the sites in these locations — including billboards and on-site illuminated commercial signage — could generate a more visible (again, in-visible) and significant Earth Hour effect.
 
Any information about the 2010 Earth Hour effort and plans in regard to billboards in and beyond Los Angeles, and regarding the Earth Hour-media-coverage-as-seen-from-Griffith Observatory, will be received with interest.  Thank you.
 
Gregory Wright
Sherman Oaks, California
  
greg@newciv.org  /  (818) 784-0325 
 
 Previous posts by me on Earth Hour, Billboards, and Energy, fyi:
  
  “Lights Out a Nightly Practice, Not Just a Symbolic Annual Event”:  a proposal:
  
  “Reclaiming the Night Sky and Reducing Carbon Emissions” (Los Angeles Lights Out [LOLA] Blog):
    October 10, 2007 entry, second page at top:   http://lightsoutla.blogspot.com  
        or  http://lightsoutla.blogspot.com/search?updated-max=2007-10-11T17%3A20%3A00-07%3A00&max-results=7
 
 
Hello Earth Hour.
 
I’ve participated in Earth Hour and the predecessor event, Lights Out Los Angeles, in 2007, ’08, and ’09.  I am a robust supporter of the intent and meaning of Earth Hour, but I must observe that the event was virtually completely invisible here — or, rather, visible, as in the lights that burned on through the Earth Hour and as they did through every other nighttime hour since the early 20th century — even at the L.A. Convention Center, where I went to see the facility’s minimal and brief de-illumination during last year’s Hour.
 
Two questions about the 2010 Earth Hour in Los Angeles, where I live:
 
 *  Will any billboards be de-illuminated in L.A. or in any other cities during Earth Hour?  The de-illumination of billboards, both ‘traditional’ and digital, would constitute a really visible (or, rather, invisible) contribution to a successful Earth Hour, and a feature of the event that would be greatly telegenic in televised and photographed news media coverage.  And billboard de-illumination during Earth Hour would make the important point that nighttime “light curfews,” on billboards and other illuminators, would be a good way to cut out unnecessary  carbon emissions and light pollution and blight. 
(I’m a member of the L.A.-based Coalitioon to Ban Billboard Blight: www.banbillboardblight.org.)
 
 *  In Los Angeles, the very best view of the city is that seen from the outdoor patio just outside the famed Griffith Observatory, which looks out on a panorama of central L.A. that extends from Downtown, to the southeast, to Hollywood, to the southwest.  A truly good news coverage of Earth Hour in L.A. would be achieved if a significant proportion of the businesses and homes situated in the nearer portion of the panorama seen from Griffith Observatory turned their lights out.  A geospatial strategy that targets the sites in these locations — including billboards and on-site illuminated commercial signage — could generate a more visible (that is, invisible!) and significant Earth Hour effect.
 
Any information about the 2010 Earth Hour effort and plans in regard to billboards in and beyond Los Angeles, and regarding the Earth Hour-media-coverage-as-seen-from-Griffith Observatory, will be received with interest.  Thank you.
 
Gregory Wright
Sherman Oaks, California
   greg@newciv.org  /  (818) 784-0325
 ________________________________
GREGORY WRIGHT / WRIGHT THINKING
greg@newciv.org  =  bg534@lafn.org
 
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2 Comments leave one →
  1. July 15, 2010 8:29 pm

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